Aug 18, 2021

The RPS PR Model: Amplify

Dmitri Vietze
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021 Dmitri Vietze

The RPS PR Model: Articulate

Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021 Dmitri Vietze

Introducing the RPS PR Model: Crystallize

For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...
Contact us