Feb 20, 2024

Rock Paper Scanner: Curated Music Innovation News in Your Inbox

Dmitri Vietze
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Jun 29, 2023 Dmitri Vietze

Cultural Storytelling for Music Creation Tech Companies

Looking for Dmitri’s full Cultural Storytelling for Music Creation Tech Companies white paper? Get it at the bottom of this page! Many music creation...
Nov 15, 2022 Dmitri Vietze

Rock Paper Scanner: Curated Trendspotting

The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Aug 18, 2021 Dmitri Vietze

The RPS PR Model: Amplify

Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021 Dmitri Vietze

The RPS PR Model: Articulate

Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021 Dmitri Vietze

Introducing the RPS PR Model: Crystallize

For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...
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