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Client Press Kits
Aug 18, 2021
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...