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Rock Paper Scissors
Jan 23, 2023
Music Marketing in an Age of Creative Transformation
Tristra Newyear Yeager
Look ahead to music marketing trends with Tristra Newyear Yeager, Chief Strategy Officer at Rock Paper Scissors and co-host of the Music Tectonics podcast ...
Jan 10, 2023
What I’m Expecting in 2023
It's the time of year when commentators and analysts are telling you what to think about 2022 and what to expect in 2023. Me,...
Nov 15, 2022
Rock Paper Scanner: Curated Trendspotting
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Aug 18, 2021
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...