RPS
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...